THE REAL THINGcoke-real-thing-slogan

We have been assured that Coke is the “real thing.” ¬†Also Jesus is the “real thing” and Hillary WAS the real thing but actually, come to think about it, whatever you really believe in [ or are promoting ] could be construed as the real thing. In my experience, this is a dangerous proposition because it simultaneously implies that all other participants in the domain – Pepsi, Mountain Dew, Buddhism, Ted Cruz – are merely pretenders to to the throne, wanna-be’s. Because the REAL THING, for Christ’s sake, is the precious fragment of pure gold lying in a sea of impure alloys. It is our self-appointed mission as human beings to find this thing and forsake all others. ¬†Like a soul mate or something.

Forget about it. You’ll be a lot happier.


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